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Transform Your Email Marketing,
Transform Your Business

Unlock the full potential of email marketing with customized strategies, cutting-edge technology, and expert insights

Case Studies

Boosting Email Open Rates for Watchful

The Challenge

Watchful, a fast growing SaaS company, was struggling with low email open rates which were averaging around 12%. They wanted to engage their audience better and also convert more leads into customers through their email marketing campaigns.

The Strategy

We overhauled Watchful's existing email templates, making them more mobile-friendly and visually appealing. We also segmented their email list based on user behavior and personalized the email content to make it more relevant to the recipients.

The Results

  • Email open rates increased to an average of 25%.
  • Click-through rates rose to 8% from a mere 2%.

Working with Edamame was a game-changer. They understood our audience and personalized our emails in a way that we never thought of. The results speak for themselves.

Re-Engaging Inactive Users for Ettorney

The Challenge

Ettorney, a leading online legal services company, had a significant portion of their email list go inactive. They needed a strategy to re-engage these customers.

The Strategy

We developed a re-engagement campaign consisting of a series of three emails featuring exclusive offers, product recommendations, and an invitation to update their preferences.

The Results

  • Re-engagement rate of 30% among inactive users.
  • 20% increase in sales from the re-engaged segment.
  • 15% of re-engaged users updated their email preferences, helping future campaigns.

Re-engaging our lost customers seemed like an impossible task until we worked with Edamame. Their strategy was effective, and the numbers prove it.

Implementing A/B Testing for PassRight

The Challenge

PassRight., an Online US-immigration provider, wanted to optimize their email marketing campaigns but wasn't sure where to start.

The Strategy

We implemented A/B tests on various email elements including subject lines, CTA buttons, and content layout. Each email campaign had two versions sent to a randomly selected segment of their email list.

The Results

  • 18% improvement in email open rates through optimized subject lines.
  • 10% increase in click-through rates with new CTA designs.
  • Overall, a 22% rise in monthly revenue attributed to email marketing.

Edamame didn't just provide a one-size-fits-all solution. They tested, analyzed, and refined our email marketing to perfection. We're seeing amazing results.



Watchful, an innovative SaaS company, partnered with us to bolster their LinkedIn strategy with the ultimate goal of generating sales meetings and nurturing potential leads.

The Strategy

We built a comprehensive strategy that included optimizing their LinkedIn profile to attract the right stakeholders and implementing a content strategy that spotlighted their services, hence inviting potential leads for sales meetings.


Within a span of six months, Watchful saw a drastic increase in sales meetings by 65%, a testimony to a strategy that was both engaging and conversion-centric.

Edamame reshaped our LinkedIn presence, turning it into a rich ground for potential sales meetings. Their expertise was pivotal in not just increasing our visibility but bringing quality leads to our table." - Itay Kahana, CEO & Founder at Watchful

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Frequently Asked Questions And Answers

Email marketing remains one of the most effective channels for maintaining a direct line of communication with your clients and customers. It offers unprecedented ROI, with every $1 spent averaging a return of $42. Our strategies are designed to leverage this potential, creating personalized, engaging, and targeted campaigns that foster loyalty and drive conversions.

Our experts adhere to best practices that maximize deliverability, including maintaining a healthy email list, optimizing email content to avoid spam triggers, and ensuring proper SPF & DKIM email authentications are in place. Moreover, we consistently monitor email performance to make any necessary adjustments, helping your emails reach the inbox and not the spam folder.

Absolutely. We specialize in segmenting your audience based on various criteria such as purchasing behavior, demographic information, and interaction history with your brand. This allows us to create hyper-targeted campaigns that resonate with different groups, enhancing engagement and increasing the likelihood of conversion.

We believe in transparent and insightful reporting. Our reports encompass key metrics such as open rate, click-through rate, bounce rate, and conversion rate. Additionally, we provide insights into the best-performing content and recommendations for future strategies. The goal is to give you a comprehensive view of your email marketing performance and the value it is bringing to your business.

We adopt a meticulous approach to list building, focusing on acquiring high-quality leads through various strategies including content marketing, lead magnets, and sign-up forms on your website. Furthermore, we periodically clean the list to remove inactive subscribers, ensuring high engagement levels and avoiding potential spam traps.

Absolutely. Our team works closely with you to understand your brand voice and guidelines. We craft email content that not only aligns with your brand but also resonates with your audience, creating a cohesive and authentic communication channel.

Yes, we do. Email automation is a powerful tool that can help you send the right message at the right time without manual intervention. We set up automated workflows tailored to different segments of your audience, ensuring personalized and timely communications that effectively nurture leads and encourage customer loyalty.

Absolutely, transparency is one of our core principles. Before any email campaign is launched, we provide you with proofs of the email design and content. This allows you to review, give feedback, and approve everything to ensure it aligns perfectly with your brand and goals.

Compliance with legal regulations is non-negotiable. We strictly adhere to the requirements of laws such as the CAN-SPAM Act and GDPR. This includes providing clear unsubscribe options in every email and safeguarding recipients' data privacy. Our expertise in this area means you can run effective email campaigns with peace of mind, knowing that they meet all legal and ethical standards.

Yes, indeed. Developing a robust email marketing strategy is the first step in a successful email campaign. We work closely with you to understand your business goals, target audience, and brand voice. Based on this understanding, we craft strategies that encompass everything from content creation to sending frequency, ensuring a structured approach that brings tangible results.

We are here to support your growth